I**’m a passionate Senior Experience Designer, curious to understand your business’ customers and help you design inclusive, accessible and measurably better products that they’ll love, and that will drive business success.**

I focused my Advertising and Marketing College to understand how people feel and interact with images. Today I show this context through the search for sensitive, accessible and usable products.

💡 Two of the most important characteristics of good design are discoverability and understanding. Norman, Don

Highlights ✨

🚀 5 Dyson Global launches in the next year.

UX&UI / Native App / Mobile / Design System

In the last two years I had the amazing opportunity to lead and deliver 5 top priority projects to Dyson that will be launched within the next year.

New Dyson Design System (2024)

Leading the Future: AR, AI, and Mentorship in Dyson Beauty 🤖

At Dyson, I pioneered the exploration AR and AI-powered tools for the beauty space and mentored more than 60+ designers, developers, data scientists with formals 1:1 mentoring sessions and Skill-sharing lessons focused on Animation, Figma for developers and Design systems.

Leading the Future: AR, AI, and Mentorship in Dyson Beauty

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Dyson Beauty Hair Profile (2024)

Pioneering Inclusivity: Enhancing Dyson Beauty for All Hair Types 👩🏽‍🦱👩🏼‍🦱🧑🏿‍🦱

I led the Dyson type 3 and 4 inclusivity strategy group with the focus of bringing inclusivity for all hair types in every connected experience inside of the Dyson Beauty environment. One of the first outcomes of this group was the inclusion of type 3 and 4 measuring on the Hair Profile - launched this year and currently available on the US and Singapore.

Case studies and previous experiences 🌱

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UX&UI / Native App / Mobile

Android+ is a native android app based in the Google Initiative: Next Billion Users with focus on the elderly population in Brazil.

UX&UI Redesign / Social / Mobile

Remeet: A complete redesign

Remeet is an social portuguese app that born in 2020 with the purpose of uniting people and business. Unfortunately the app didn’t go through an design process and was my job to understand and solve them in a complete redesign.